Independent Research Consultant
Freelance- Investigated root causes of account-access barriers for a digital product team using a triangulated approach — focus groups, in-depth interviews, surveys and usage-data analysis — to produce evidence-based recommendations.
- Delivered feasibility studies and go-to-market strategy research for a property developer.
- Led business-development research for a mobile virtual operator in the SA education sector.
- Mentors postgraduate commerce students on research design, methodology, data collection and analysis.